NFL MEDIA/GAMEDAY/SUNRISE

Who isn’t excited for GameDay? To promote the NFL’s flagship program, GameDay Morning - The marketing team set out to create a campaign that was energetic, light-hearted, and exciting. We wanted to convey that GameDay is for the whole family, and it starts bright and early when the sun rises.

After the creative vision was in place, I helped concept and Art Direct a 360 campaign that was cohesive in its message across digital, broadcast, commercial, social, and OOH platforms.