RPA/HONDA/CIVIC SI
Who doesn't like seeing drones flying at 150mph? What if we attached a camera to it? Laundry used this technology to create epic and energetic material for the new Honda Civic Si launch. Adding in slick graphics, the viewer is taken on a whirlwind adventure. The new whip has a 6-speed manual transmission, so you can do your best at beating a drone off the line.
As Senior Art Director, I created unexpected and exciting ways to integrate typography within the shot footage. Using CG and Tracking techniques, we created animations that were fun while keeping the messaging front and center.