RPA/HONDA/CIVIC SI

Who doesn't like seeing drones flying at 150mph? What if we attached a camera to it? Laundry used this technology to create epic and energetic material for the new Honda Civic Si launch. Adding in slick graphics, the viewer is taken on a whirlwind adventure. The new whip has a 6-speed manual transmission, so you can do your best at beating a drone off the line.

As Senior Art Director, I created unexpected and exciting ways to integrate typography within the shot footage. Using CG and Tracking techniques, we created animations that were fun while keeping the messaging front and center.

FAST DRONES, FASTER CARS