RPA/FARMERS/16-BIT

Our friends at RPA had an idea, what if we gamified the Policy Perks offered by Farmer's Insurance? Viewers could come along for the ride as they collect perks to attach to their home, auto, boat, and RV insurance policies. As Senior Art Director, I was responsible for managing a team of pixel artists and animators to create 8-bit assets and set keyframes (lots of keyframes). I was also responsible for bringing the project to life and ensuring the final deliverables upheld the original concept.