RPA Came to Laundry with a challenge: How do we show off Dell’s latest proprietary AI software in an exciting, digestible, and clear way? Our solution: What if we dove into the machine and showed how the newest Privacy, Audio, and Web technologies make up the DNA.

As Senior Art Director, I worked closely with the Executive Creative Director and RPA to use Motion Control for the Live-Action portion. Along with VFX Supervision of the live-action shoot, I oversaw a team of CG artists, 2D artists, and Compositors,